THE SUBSCRIPTION ECONOMY HAS QUIETLY REPLACED OWNERSHIP
You Keep Paying. Someone Else Keeps Owning. How Modern Capitalism Turned the Middle Class from Asset Owners into Permanent Monthly Customers.
There has been an extraordinary economic transformation over the past twenty years that has attracted surprisingly little attention.
It did not arrive with a financial crisis.
There was no legislation announcing it.
No central bank designed it.
And there was no single moment when consumers voted for it.
Instead, it arrived one monthly payment at a time.
$12.99.
$19.99.
$49.
$399.
$1,800.
A streaming subscription here. Cloud storage there. A financed smartphone. A leased car. Software that stops working when payments stop. A gym membership. A delivery subscription. An insurance premium. And, increasingly for younger households, rent rather than a home they own.
Each payment considered separately can appear perfectly rational.
Together, however, they reveal something much larger.
The modern consumer economy is gradually migrating from ownership toward permanent access.
And that distinction matters enormously.
A household can have an extremely high standard of consumption while accumulating remarkably little ownership.
That may become one of the defining economic contradictions of the twenty-first century.
THE OLD CONSUMER ECONOMY
For most of the twentieth century, the economic trajectory of a successful middle-class household was relatively easy to understand.
Income was earned.
Some of it was consumed.
Some was saved.
Savings were converted into assets.
Those assets gradually increased household net worth.
A family might buy a house.
Eventually the mortgage would disappear.
It might buy a car and keep it for eight or ten years.
Records, books, photographs and films physically belonged to the purchaser.
Computer software was bought once.
Furniture and appliances were expected to last.
The important distinction was that consumption and capital accumulation frequently occurred simultaneously.
The monthly mortgage payment, for example, was certainly an expense involving interest, taxes and maintenance. But part of the principal payment increased the household’s equity in an asset.
After thirty years, the homeowner could possess something extraordinarily valuable:
a house without a mortgage.
The same principle, on a much smaller scale, applied elsewhere.
Finish paying for a car and you still had the car.
Buy a CD and you still had the music.
Buy software and you possessed a licence whose continued use often did not require another monthly payment.
Buy a telephone and eventually the telephone bill contained mainly communications services rather than an endless hardware instalment.
The economy increasingly works differently today.
WELCOME TO THE ACCESS ECONOMY
Consider the life of an ordinary urban professional.
The apartment may be rented.
The car may be leased.
The smartphone may be financed through monthly instalments.
Music comes from Spotify or another streaming service.
Films and television come through Netflix, Disney+, Amazon Prime Video, Max or some combination of them.
Files sit in iCloud, Google Drive, Dropbox or Microsoft cloud infrastructure.
Professional software may arrive through Microsoft 365, Adobe Creative Cloud, Salesforce or dozens of specialised SaaS products.
News may require subscriptions.
Fitness may require another subscription.
Food delivery may offer a membership.
Security cameras increasingly require cloud subscriptions.
Even features inside automobiles are becoming candidates for recurring software charges.
The remarkable feature of this economy is that the consumer can spend thousands every month while acquiring comparatively few durable assets.
We are becoming extraordinarily sophisticated consumers and surprisingly weak owners.
THIS IS BIGGER THAN NETFLIX
Calling this phenomenon the “subscription economy” can actually understate it.
There are at least four different financial relationships involved:
Subscription: recurring payment for continuing access.
Rental: payment for temporary possession of an asset belonging to somebody else.
Lease: contractual use of an asset for a specified period.
Financing: acquisition funded through debt, potentially resulting in ownership.
These arrangements are legally and financially different.
But from the perspective of household cash flow they share one crucial characteristic:
future income is already committed.
That is the real issue.
The modern household increasingly starts each month not at zero, but with a substantial percentage of its future salary already promised to somebody else.
Landlord.
Bank.
Leasing company.
Telecom operator.
Insurer.
Streaming platform.
Software company.
Cloud provider.
Gym.
Credit-card company.
The relevant measure of financial freedom may therefore no longer be income alone.
It may be:
DISPOSABLE INCOME AFTER RECURRING COMMITMENTS.
That number can tell a radically different story.
THE $6,545 MONTHLY HOUSEHOLD
The United States provides an illuminating example.
According to the U.S. Bureau of Labor Statistics Consumer Expenditure Survey, the average American consumer unit spent $78,535 in 2024, approximately $6,545 every month.
Housing alone absorbed 33.4% of expenditure, or roughly $2,189 per month.
Transportation absorbed another 17%, approximately $1,110 per month.
Food represented 12.9%.
Personal insurance and pensions another 12.5%.
Healthcare 7.9%.
Entertainment 4.6%.
Housing and transportation therefore consumed slightly more than half of average household expenditure before Netflix, Spotify, cloud storage or most of the other services normally associated with the subscription economy even enter the discussion.
This is why focusing exclusively on $15 entertainment subscriptions misses the central economic transformation.
The largest recurring payment in millions of households is not Netflix.
It is housing.
And for tenants, unlike mortgage borrowers accumulating equity, the payment purchases access to housing for another month.
RENT: THE ULTIMATE SUBSCRIPTION
Obviously rent is not technically a subscription.
But economically it illustrates the access model perfectly.
You pay every month.
You receive an essential service: somewhere to live.
When you stop paying, access eventually ends.
And no equity has accumulated in the property.
U.S. national accounts show that household expenditure on tenant-occupied housing runs into hundreds of billions of dollars annually.
That does not mean renting is irrational.
This distinction is essential.
Renting can be economically superior when mobility matters, transaction costs are high, property valuations are excessive, maintenance risk is undesirable, or the alternative investment return on capital exceeds the return from homeownership.
The argument here is not:
renting = bad.
It is:
renting changes the mechanism through which household wealth is accumulated.
A renter who saves and invests the difference can become wealthier than a homeowner.
A renter who consumes the difference generally does not.
And therein lies the problem.
EUROPE IS NOT IMMUNE
Europe retains a stronger culture of homeownership than many people imagine, but the continental average hides enormous differences.
Eurostat data show that roughly two-thirds of people living in EU households are homeowners, while around one-third are tenants.
Countries such as Romania, Slovakia and Hungary have exceptionally high ownership rates.
Germany represents almost the reverse model, with renting far more prevalent.
At the same time, European housing costs have risen significantly over the past decade.
House prices have increased much faster than household incomes in many markets, while rents have also climbed.
The economic effect is profound.
People who purchased assets before the major appreciation cycle benefited from capital gains.
People entering the market later face either a much higher acquisition price or permanent rent.
The same economy can therefore reward one generation through asset inflation while charging the next generation for access to those assets.
THEN CAME THE CAR
The automobile historically represented another important household asset.
Not necessarily a good investment — cars normally depreciate — but nevertheless an owned object with residual value.
Financing changed that relationship somewhat.
Leasing changed it further.
A lease transforms transportation into something closer to a service contract:
pay an initial amount,
pay every month,
respect mileage and contractual conditions,
return the vehicle,
then often begin another lease.
From the consumer’s perspective this can be perfectly sensible.
Newer vehicle.
Warranty coverage.
Predictable replacement cycle.
Lower technological-obsolescence risk, particularly during rapid changes in electric vehicles.
But again the same structural phenomenon appears:
continuous consumption without necessarily building an asset.
The economic objective of many industries is gradually shifting from selling a product once to monetising the customer continuously.
YOUR PHONE IS BECOMING A PAYMENT STREAM
Smartphones provide another fascinating example.
A flagship phone costing $1,000 or more feels psychologically different when presented as:
$41.62 per month for 24 months.
This is not merely financing.
It changes consumer perception.
Monthly pricing encourages consumers to evaluate affordability through cash flow rather than total cost.
“Can I afford $45 per month?”
replaces:
“Do I want to spend $1,080 on this?”
The difference is profound.
The same logic now applies to automobiles, electronics, furniture, travel and consumer goods through instalment finance and Buy Now, Pay Later products.
SOFTWARE DISCOVERED THE PERFECT BUSINESS MODEL
Perhaps no industry demonstrates the transition more clearly than software.
The traditional software business was imperfect from the seller’s perspective.
A company spent money developing a product.
The consumer bought it.
Then the consumer might continue using it for years without paying again.
Recurring subscription software solved that problem.
The economic value of the customer changed from a transaction into a stream.
Adobe provides an extraordinary illustration.
By fiscal 2025, subscription revenue represented the overwhelming majority of Adobe’s total revenue.
That is not simply a change in pricing.
It represents a fundamental transformation of corporate economics.
Instead of asking:
How many products can we sell?
companies increasingly ask:
How much recurring revenue can we extract from the installed customer base, and for how long?
Investors love this model for obvious reasons.
Revenue becomes more predictable.
Customer lifetime value increases.
Cash-flow forecasting improves.
Churn can be measured.
Recurring revenue deserves premium valuations because tomorrow’s customer is partially monetised today.
The ideal corporate asset is therefore no longer merely a successful product.
It is a customer who keeps paying.
ENTERTAINMENT FOLLOWED
Music ownership was once physical.
Vinyl.
Cassette.
CD.
Then digital downloads.
Today, for enormous numbers of consumers, music is primarily access.
Cancel the service and the personal library effectively disappears.
Video underwent the same transformation.
DVD collections were replaced by streaming libraries whose contents can change according to licensing agreements.
The consumer gained something extraordinary:
almost unlimited immediate access.
But surrendered something equally significant:
ownership.
Deloitte’s 2025 Digital Media Trends research found that around 90% of surveyed U.S. consumers had at least one paid streaming video service in the household, with subscribing households averaging several services simultaneously.
The same research also showed growing frustration with cumulative subscription costs.
That reaction matters.
The early subscription economy sold convenience.
The mature subscription economy risks producing subscription fatigue.
THE NETFLIX EXAMPLE
Netflix illustrates just how enormous recurring consumer payments can become when aggregated globally.
Its annual filings show tens of billions of dollars of streaming revenue, generated primarily through recurring membership fees.
Think about the economics behind that number.
Millions of individually modest monthly payments become tens of billions of dollars of highly recurring corporate revenue.
What appears insignificant to one household becomes extraordinarily valuable when multiplied across a global customer base.
This is the central mathematics of the subscription economy.
$9.99 IS NOT $9.99
The psychology deserves attention.
Consumers tend to evaluate recurring payments individually.
Netflix: manageable.
Spotify: manageable.
Cloud storage: manageable.
Microsoft 365: manageable.
Adobe: manageable.
Gym: manageable.
Amazon Prime: manageable.
Mobile plan: necessary.
Device instalment: manageable.
Car payment: necessary.
Rent: unavoidable.
Individually, almost everything passes the affordability test.
Collectively, however, these payments create what we might call:
RECURRING PAYMENT DENSITY
The percentage of household disposable income contractually or behaviourally committed before discretionary spending begins.
Imagine a hypothetical professional household receiving $7,000 of disposable income monthly.
Rent: $2,300
Car lease/payment: $650
Insurance: $400
Phones and connectivity: $250
Streaming/media: $120
Software/cloud: $100
Gym/fitness: $150
Student debt: $400
Other instalments: $300
Before food, restaurants, clothing, travel, savings or unexpected expenses:
$4,670 has already been spoken for.
That is roughly two-thirds of disposable income.
The precise number will obviously differ enormously by household.
The important point is the structure.
A high-income household can therefore look prosperous while having surprisingly little genuinely discretionary cash flow.
THE DIFFERENCE BETWEEN INCOME AND FINANCIAL FREEDOM
Traditional economic analysis concentrates heavily on income.
Annual salary.
Median household income.
Disposable income.
Real wage growth.
But two households earning exactly the same amount can have completely different economic positions.
Household A owns its home outright, owns its car, carries no consumer debt and has few subscriptions.
Household B rents, leases two vehicles, finances smartphones, carries instalment debt and has dozens of recurring services.
Their income can be identical.
Their freedom is not.
Household A can survive a temporary income shock relatively well.
Household B needs the next paycheck.
This suggests another useful concept:
INCOME PRE-COMMITMENT
The proportion of tomorrow’s income that has effectively already been allocated today.
The higher it becomes, the more fragile a household becomes to unemployment, illness, recession or unexpected expenditure.
OWNERSHIP CREATES OPTIONALITY
Ownership has an economic characteristic that is easy to underestimate:
it creates options.
An owned house can potentially be sold.
Borrowed against.
Inherited.
Rented.
Downsized.
Used without monthly rent after the mortgage disappears.
An owned car can be driven after financing ends.
An owned book remains readable.
Owned equipment continues functioning without another payment.
Financial assets can produce income.
Ownership therefore creates a balance-sheet asset.
Subscriptions primarily create current-period utility.
That difference compounds over decades.
BUT OWNERSHIP IS NOT AUTOMATICALLY SUPERIOR
This article should not become nostalgic economics.
Ownership carries substantial costs.
Property requires maintenance.
Cars depreciate.
Technology becomes obsolete.
Physical goods require storage.
Software needs updating.
Buying can lock capital into inefficient assets.
Subscriptions can dramatically reduce upfront costs and democratise access to services that were previously available only to companies or wealthy individuals.
A student can access professional software for a relatively small monthly payment.
A household can watch thousands of films without buying thousands of DVDs.
A small company can use enterprise-level cloud computing without building a data centre.
A driver can change vehicles without assuming long-term residual-value risk.
A renter can move cities without selling a house.
The access economy has created enormous welfare gains.
The question is therefore not whether subscriptions are good or bad.
The question is:
what happens when access becomes the dominant economic relationship across too many areas of life simultaneously?
CORPORATIONS HAVE DISCOVERED SOMETHING HOUSEHOLDS HAVE NOT
Financial markets place enormous value on recurring revenue.
Why?
Because recurring revenue is predictable.
Predictability lowers business risk.
A company with millions of customers paying automatically each month can forecast revenue more reliably than a company that must persuade customers to make a new purchase every year.
But notice the symmetry.
What produces stability for the corporation can produce rigidity for the household.
The company’s recurring revenue is the consumer’s recurring liability.
One balance sheet celebrates what the other household must finance.
This may be the most important sentence in the entire discussion.
FROM CAPEX TO OPEX — FOR HUMAN BEINGS
Corporations distinguish between capital expenditure and operating expenditure.
Capital expenditure creates or acquires assets.
Operating expenditure pays for ongoing operations.
Something similar is happening to households.
The traditional middle-class household was partially a miniature capital-accumulation vehicle.
Mortgage principal built housing equity.
Savings accumulated.
Durable goods were owned.
The modern access household increasingly resembles an operating company with almost no fixed assets.
Rent.
Lease.
Subscribe.
Finance.
Renew.
Repeat.
In corporate finance language, households are gradually shifting from CAPEX to OPEX.
But unlike corporations, households eventually retire.
That creates a fundamental question:
What happens when a generation reaches retirement after decades of paying for access rather than accumulating ownership?
That question deserves far more attention from economists.
THE GENERATIONAL DIVIDE
This transformation does not affect generations equally.
Older households frequently acquired homes when price-to-income ratios were lower.
Many benefited from decades of property appreciation.
They may now own homes outright.
Younger households enter markets after that appreciation has already occurred.
They face higher entry prices, larger deposits, expensive rents and increasingly complex financing.
The result can become circular.
High housing costs reduce savings.
Lower savings delay down payments.
Delayed purchases extend renting.
Extended renting delays equity accumulation.
Delayed wealth accumulation increases dependence on employment income.
The subscription economy therefore intersects directly with the generational wealth divide.
THE REAL DANGER IS NOT SUBSCRIPTIONS. IT IS ZERO ASSET ACCUMULATION.
A person paying $100 per month for entertainment subscriptions while investing $2,000 monthly is probably not facing a serious financial problem.
A person owning a home but saving nothing can still be financially vulnerable.
The relevant question is therefore not:
How many subscriptions do you have?
It is:
AFTER PAYING FOR ACCESS TO YOUR CURRENT LIFESTYLE, HOW MUCH CAPITAL DO YOU OWN?
That is the balance-sheet question.
Income measures economic flow.
Wealth measures accumulated economic power.
The two should never be confused.
A NEW KIND OF INEQUALITY
We usually discuss inequality through income.
The rich earn more than the poor.
But the access economy creates another distinction.
Two people can consume similar lifestyles while occupying completely different financial realities.
Both drive premium cars.
One owns his.
One leases hers.
Both live in expensive homes.
One owns the property.
One rents it.
Both use the same technology.
One has substantial investments.
The other finances consumption through monthly obligations.
Instagram photographs may look identical.
Their balance sheets are not.
This creates what might be called:
OWNERSHIP INEQUALITY
The visible economy measures consumption.
The invisible economy measures who owns the underlying assets.
And increasingly, the owners and users may be different people.
WHO, THEN, OWNS EVERYTHING?
This leads to the uncomfortable macroeconomic question.
If consumers increasingly rent rather than own, somebody must own the assets being rented.
Homes are owned by landlords, investors, corporations or funds.
Vehicles belong to financing and leasing companies until contractual ownership transfers.
Digital infrastructure belongs to technology corporations.
Music rights belong to artists, labels, publishers and investment vehicles.
Film libraries belong to studios and platforms.
Cloud infrastructure belongs disproportionately to enormous technology companies.
The access economy therefore does not abolish ownership.
It concentrates ownership elsewhere.
That is fundamentally different.
A society in which everyone rents is not a society without owners.
It is a society where owners are increasingly located on the other side of household payments.
THE PERFECT CUSTOMER
Imagine designing the ideal consumer from the perspective of modern corporate finance.
Would you prefer somebody who buys your product once and disappears for ten years?
Or somebody who:
pays automatically,
stores payment credentials,
rarely cancels,
upgrades periodically,
accepts modest annual price increases,
and remains inside your ecosystem indefinitely?
The answer explains much of contemporary corporate strategy.
The ultimate objective is not simply customer acquisition.
It is customer lifetime monetisation.
SUBSCRIPTION FATIGUE MAY BE THE COUNTERREVOLUTION
There are already signs that consumers recognise the accumulation problem.
Research from Deloitte and Ofcom has documented frustration over rising subscription costs, increased downgrading and greater willingness to use advertising-supported tiers.
The next phase of the subscription economy may therefore involve consolidation.
Consumers will cancel.
Bundle.
Downgrade.
Rotate subscriptions.
Share where permitted.
Accept advertising.
And companies will respond by bundling services, increasing switching costs and deepening ecosystems.
In an amusing historical reversal, streaming fragmented the cable bundle.
Now streaming may gradually recreate the bundle.
THE $10 PAYMENT IS NOT THE PROBLEM
It would be easy to conclude that consumers should simply cancel Netflix.
That would miss almost everything.
A $15 entertainment subscription is rarely what prevents somebody from building wealth.
The structural issue is much larger:
housing access,
transportation access,
education debt,
healthcare obligations,
consumer financing,
communications,
insurance,
software,
and then dozens of smaller recurring commitments.
The danger emerges when these obligations collectively consume the surplus from which savings and investment would otherwise be generated.
THE ECONOMICS OF “I CAN AFFORD THE PAYMENT”
One of the most important behavioural changes in modern consumer capitalism is the replacement of:
“Can I afford this?”
with:
“Can I afford the monthly payment?”
These are not equivalent questions.
The first considers price.
The second considers immediate cash flow.
Once an economy becomes organised around the second question, expensive goods become psychologically cheaper without necessarily becoming economically cheaper.
A $60,000 automobile becomes “$799 a month.”
A $1,200 telephone becomes “$50 a month.”
Software costing hundreds becomes “$29.99 a month.”
Furniture becomes four instalments.
Travel becomes Buy Now, Pay Later.
The sticker price gradually disappears behind the payment.
This is one of the most powerful commercial innovations of modern capitalism.
THE BALANCE SHEET TEST
There is a simple way to evaluate whether the access economy is helping or hurting a household.
Forget lifestyle for a moment.
Look at the balance sheet.
Assets:
cash
investments
pension assets
property equity
business ownership
valuable durable assets
minus liabilities:
mortgages
consumer loans
credit cards
student loans
vehicle debt
other obligations.
Then ask:
Is net worth increasing faster than consumption?
If yes, renting and subscriptions may simply be efficient tools.
If not, a household may be enjoying increasingly sophisticated consumption while becoming economically fragile.
WHAT HAPPENS IN A RECESSION?
Recurring commitments matter enormously when income disappears.
A household with low fixed obligations can reduce consumption rapidly.
A household with high recurring obligations has less flexibility.
Rent still arrives.
Car payment still arrives.
Insurance still arrives.
Debt still arrives.
Telecom bill still arrives.
Software renews.
Subscriptions continue unless actively cancelled.
This creates what financial analysts would call high operating leverage.
Companies with high fixed costs suffer disproportionately when revenue falls.
Households can behave exactly the same way.
The modern subscription household may therefore possess high personal operating leverage.
When income rises, everything looks affordable.
When income falls, the fixed-cost structure becomes visible.
WHAT THIS MEANS FOR THE MACROECONOMY
At scale, the transformation has several consequences.
First, corporate revenues become more predictable.
Second, household expenditure becomes more rigid.
Third, ownership of productive and appreciating assets can become more concentrated.
Fourth, consumers may require increasingly stable income merely to maintain existing living standards.
Fifth, the distinction between high consumption and high wealth becomes increasingly important.
Sixth, generational inequality can widen when older households own assets rented by younger households.
Seventh, financial markets may increasingly reward companies capable of converting occasional purchases into perpetual payments.
The subscription economy is therefore not merely a marketing trend.
It is potentially a redistribution of economic risk.
Businesses gain revenue predictability.
Consumers assume payment continuity.
Asset owners receive recurring cash flow.
Asset users receive temporary access.
THE PARADOX
The access economy has unquestionably improved our lives.
We have access to more music than the largest record collector in history.
More films than a video store could contain.
More computing power than corporations possessed a generation ago.
Better cars.
Constantly updated software.
Cloud storage accessible everywhere.
Extraordinary convenience.
The consumer has never had access to so much.
And yet that same consumer can finish the month owning almost none of it.
That is the paradox.
We may be becoming richer in access while becoming poorer in ownership.
THE QUESTION WE SHOULD START ASKING
Economists measure GDP.
Governments measure disposable income.
Companies measure recurring revenue.
Investors measure free cash flow.
Perhaps households need another metric.
Call it the:
OWNERSHIP RATIO
The percentage of lifetime economic expenditure that contributes directly or indirectly to assets owned by the household.
And alongside it:
RECURRING COMMITMENT RATIO
Recurring contractual and quasi-contractual monthly expenditure divided by disposable household income.
Those two numbers might reveal more about household financial resilience than salary alone.
A person earning $150,000 while committing almost everything to maintaining an expensive lifestyle may possess less genuine financial freedom than somebody earning $80,000 with a paid-off home and substantial savings.
Income is not wealth.
Consumption is not wealth.
Access is not ownership.
And appearance is certainly not a balance sheet.
CONCLUSION: YOU WILL OWN LESS — BUT SOMEONE WILL OWN MORE
The most important misconception about the “non-ownership economy” is contained in the phrase itself.
Nothing has stopped being owned.
The apartment is owned.
The automobile is owned.
The servers are owned.
The intellectual property is owned.
The software is owned.
The music catalogue is owned.
The streaming platform is owned.
The cloud infrastructure is owned.
The difference is simply who owns it.
That distinction may define a major part of twenty-first-century capitalism.
The transition from products to subscriptions has been extraordinarily attractive for corporations because it converts irregular transactions into recurring cash flow.
The transition from ownership to access can be attractive for consumers because it reduces upfront costs and increases flexibility.
But when applied simultaneously to housing, transportation, technology, entertainment and everyday services, it raises a much larger economic question:
Are we building wealth — or merely financing lifestyles?
For decades, the middle-class economic model was based on a relatively simple progression:
work → income → savings → ownership → wealth.
The emerging model risks becoming:
work → income → monthly payments → access → renewal.
And then again:
work → income → monthly payments → access → renewal.
Forever.
The danger is not that we will literally “own nothing.”
The danger is more subtle.
We may own fewer of the assets that appreciate, generate income or provide long-term financial security, while paying an increasing share of our income to the people and institutions that do.
That is not the end of capitalism.
It may, in fact, be one of capitalism’s most sophisticated evolutions.
The subscription economy did not abolish ownership.
It discovered how profitable ownership becomes when everyone else pays continuously for access to it.
SOURCES AND DATA REFERENCES
U.S. Bureau of Labor Statistics — Consumer Expenditures 2024
Household expenditure, housing, transportation, healthcare, food and entertainment.
U.S. Bureau of Economic Analysis / Federal Reserve Bank of St. Louis — FRED
Personal consumption expenditure on tenant-occupied housing.
Eurostat — Housing in Europe
Homeownership, renting, housing-cost overburden and housing affordability across the European Union.
Eurostat — House Prices and Rents
Long-term evolution of residential property prices and rental costs in the EU.
Deloitte — 2025 Digital Media Trends
Streaming penetration, household subscription spending and consumer subscription fatigue.
Ofcom — Media Nations 2025
UK streaming behaviour, subscription downgrades and advertising-supported services.
Adobe Inc. — FY2025 Form 10-K, U.S. Securities and Exchange Commission
Subscription revenue and evolution of the recurring-revenue software model.
Netflix Inc. — 2025 Form 10-K, U.S. Securities and Exchange Commission
Streaming revenue and recurring membership economics.
Federal Reserve — Survey of Consumer Finances
Household wealth, asset ownership and generational differences in balance sheets.
OECD — Housing Prices, Household Debt and Disposable Income databases
International comparisons of housing affordability, debt and household finances.
Roberto Balbino — CEO, Fintech SCB
Independent analyst of finance, economics, geopolitics and global markets.
Originally published on Substack.
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